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Smoked Q | BBQ Products & influencer marketing

Client Description

Small Batch, Handcrafted sauces, rubs & spice blends

Project Summary

Small batch, handcrafted BBQ sauce & spice company, Smoked Q

Developed and launched a small business delivering consumer products in retail and direct-to-consumer markets.  I established all product manufacturing processes and secured state licenses to produce products.  Created all branding, including product labels, brand copy, logo, website, social media, and web search presence.  Created wholesale operations through pricing and volume optimization and contract/terms creation.  Efforts have resulted in a 74% sales growth YOY, driven by online and social marketing campaigns.

 

Influencer marketing under the Smoked Q persona

As a nano-influencer, I specialize in producing and editing original video content for various brands. My expertise extends to multiple social media platforms including Instagram, TikTok, YouTube, and Facebook, where I post the content I create to upwards of 125k people per month. In addition to my video work, I also write original blog posts for a recipe blog with a monthly viewership of over 1 million visitors.

Key Highlights

Smoked Q has served not only as a successful business launch, but also a proving ground to our knowledge of digital marketing execution.  Here are some of the key highlights that have driven growth since inception.

  1. SEO driving sales:  #1 Google Ranked recipe for 275 Ribs, bringing in nearly 2k impressions per month to the Smoked Q website, while also creating over 20 recipes for 3rd party blog platform delivering over 1M impressions per month.
  2. Influencer Marketing:  Executed influencer marketing campaigns for multiple companies, delivering thousands of impressions through UGC (User Generated Content) posted to Smoked Q social channels and used by clients to run ads.
  3. Product Development:  Created product recipes, produced sauces and rubs, then sold via in person events and online sales creating annual growth in sales YoY.
  4. 1M post impressions:  Viral social post for “Party Ribs” went viral delivering ever green followers, while also hitting over one million impressions across Instagram, TikTok & YouTube Shorts.

It's not just talk

Smoked Q serves as an example of not just the knowledge, but the ability to execute that the PF Group brings.  All too many agencies say they know what to do and can offer up tons of information, but simply put – this showcases that we not only have the knowledge, but we can deliver the results.

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